VEER GEAR
Scaling Global E-Commerce
The project
A multi-currency, worldwide e-commerce shop and fulfillment integration system for an outdoor gear market leader. Our client is a US-based company that designs active, outdoor gear with purpose – to empower families to go further, together. Their signature all-terrain cruiser has been featured on the New York Times, Condé Nast Traveler, and Fatherly, amongst many others.
Idea
Our client approached Logica with the goal of globalizing their e-commerce sales channel. The task involved handling multiple currencies, pricing their inventory accordingly, and integrating with in-house and third-party logistics and shipping solutions to ensure global fulfillment while adhering to quality standards and service level agreements.
Solution
The solution we developed includes automated functions to update product data from external APIs, including currency and logistics information. We also implemented dynamic frontend updates for currency conversion, and built custom endpoints for APIs, including FedEx CrossBorder and proprietary Sales, Logistics, and Supply chain software. This ensures an automated order lifecycle. In terms of design, we revamped several elements, adhering to the company’s established brand architecture.
Resources
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